Blog

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Why your business needs an FD

POSTED BY Laura Green DATE: 21 October 2014

Your workload is growing, your company is growing, the pressure you're under is growing…

You need to hire a Financial Director.

There comes a point in the lifetime of any ambitious business where short term or plan-as-you-go methods just no longer cut it.

If you want to grow, you need the right advice, the right team and, perhaps unfortunately, you usually need more specialist knowledge than was previously required. If you’re serious about growth, implementing the right systems and strategy is crucial.

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Topics: MarketInvoice Blog, Growing Business Club

 

Industry Insights: Catch up on the on the big stories

POSTED BY Laura Green DATE: 21 October 2014

The week’s hottest news stories in the sector are in and here is our summary of all you need to know in the world of finance, funding and business.

Our list is designed as a quick run down of all the important relevant news, together with links to the source so you can read more if you want to. You can now sign up to receive these regular summary updates by signing up on our Industry Insight page.

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Trends in Lending

POSTED BY Piers Garthwaite DATE: 20 October 2014

The Bank of England's Trends in Lending was published today and so we have a look at some of the more pertinent data from that report.

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The benefits of video content

POSTED BY Piers Garthwaite DATE: 17 October 2014

 

“Why bother with video content?” we hear you ask. Let us break it down for you by looking at the advantages and the types of things you could do with video.

Video is an incredibly powerful tool for entertaining, educating and inspiring.

More than 60% of consumers will spend at least two minutes watching a video that educates them about a product they plan to purchase. According to an aimClear study, video has a 41% higher click-through rate than plain text and by having accurate titles and clear, concise videos you lower your bounce rates.

As a business, video allows you a level of access to your costumers and their lives that you wouldn't normally have, can give you a personal connection to your customers and, better than that, by watching it they are willing participants and consumers of your content.

 

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Meet the expert: Developing for a growing business

POSTED BY Piers Garthwaite DATE: 16 October 2014

 

Often new startups with a great idea for a cool new technology can struggle with knowing how best to go about actually building it. Ivan Zlatev, Lead Developer at MarketInvoice, talks development for startups, the pitfalls to be wary of and scalability.

 

What are the main principles of developing a new system for a startup?

The main thing is to stay focused.

Generally, engineers have a tendency to overcomplicate things. We like to build rockets, over-engineer, try to develop in the perfect way. That approach doesn’t quite work in the majority of startups.

When you’re developing a new system you need to stay very focused on delivering something at the end of the day and keep doing so rapidly. That doesn’t necessarily mean you have to build a fragile system with a lot of bugs and provide a bad customer experience - you can still develop a quality system but you have to find a balance between “good enough” and being able to get the product out there. And that takes experience and good judgement calls.

However, if you are out there just simply trying to validate an idea - you may want to pursue a different path. Pick a couple of components, products and services off the shelf and try to combine them in a prototype. Different approaches are required for different systems, different products, different markets, different teams, and so on. There’s no silver bullet I’m afraid.

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